boost juice redesign

For this project, I had to select an organisation as my client to rebrand. I was required to research the client, ideate potential directions for the rebrand, develop concepts through sketches, then refine strongest concept in Adobe Illustrator to create a new brandmark.

I think that Boost has quite a memorable brand identity currently, through its use of bright colours and the funky typography, creating a fun and energetic atmosphere that is inviting and contributes to a positive experience. I wanted to continue to emphasise the bright and fun attributes of the existing logo, whilst adding a more trending touch to it that will attract a younger target audience.