golden hour ground coffee

For this project, I was tasked with identifying and describing an existing packaged product category that could benefit from a more effective, innovative, and meaningful consumer experience through packaging redesign. I chose to select a less popular ground coffee, a small, cost effective brand. This product, designed for various home brewing methods such as stovetop coffee pots, French presses, and espresso machines, currently occupies an affordable market position. However, its packaging requires a redesign to better appeal to consumers and enhance functionality.